julia stein · fractional cmo
I help companies connect their positioning to the customers they want to win—turning product-heavy messaging into a clear, compelling brand story that drives growth.
start a conversationwhere I’m most useful
Usually the problem is not a lack of ideas or effort. It is that no one owns the whole marketing picture.
Your product is strong, but the positioning is not landing.
Growth has created activity without a clear marketing system.
An important launch, category move or repositioning needs senior ownership.
The team needs direction, structure and a leader who can connect strategy to execution.
I bring the senior judgement to make the decisions, then help the team put them into motion.
work with me
ongoing · multi-month
I join the leadership team and take responsibility for marketing as a business function, not a collection of campaigns. Together we set the direction, focus the investment and build the team and operating rhythm to deliver it.
6–12 weeks
For a launch, repositioning, category entry or marketing reset that needs a senior lead and a defined finish line. I turn the problem into a clear strategy, the essential assets and a practical plan your team can carry forward.
Interim leadership, first-marketing-hire support and AI workflow design can be scoped within either engagement when they are part of the larger business need.
about
I’m Julia Stein, a marketing executive with 15+ years across financial services, fintech, insurtech, B2B SaaS, luxury and global consumer brands. I’ve led budgets up to $16M, built teams of 20+ and worked across brands including PepsiCo, Capital One, LVMH, Onlia and Canaccord.
I started in agency and spent the past decade client-side, so I’m comfortable moving between the boardroom and the work itself. My strength is connecting brand, product and growth, especially when the category is complex, the stakes are high and the path forward is not obvious.
currently certifying in generative & agentic ai for business transformation, rotman school of management
selected work
onlia insurance
At Onlia, Julia led marketing across brand strategy, acquisition and lifecycle as the company worked to stand out in a category dominated by established insurers.
the impact
+40%
increase in brand awareness within 18 months
2.4M+
YouTube views on the Go Online with Onlia campaign
36%
annual policy growth, from 10,000 to 13,600
results achieved during julia’s leadership, together with the broader onlia team and business.
selected brand experience
how I work
I use an integrated AI support stack across research, synthesis, content mapping, analytics, lifecycle and workflow orchestration. It helps me cover more ground and move faster. Brand positioning, voice and messaging are a different matter: those stay with a senior marketer.
AI accelerates the supporting work. Strategy, brand voice and every client-facing message are written and owned by me.
A faster path from customer truth to market action.
contact
Tell me what is changing, what is stuck or what needs to happen next. I’ll tell you honestly whether I’m the right fit.
